To launch the Mirai, the most futuristic car in the Toyota fleet, we turned to the most futuristic tool we could think of–Artificial Intelligence–to help write our scripts. We used AI to write more than 500 ads that speak to people about all the reasons to say “Yes” to Mirai.
This is the first time AI has actually written ad content.
SXSW Innovation Awards Finalist
Press:
Saatchi LA Trained IBM Watson to Write Thousands of Ads for Toyota
