The all-new RAV4 is a capable vehicle that gives people the confidence to say yes to any challenge, any situation and any moment. In other words, it’s ready for “What If.”
We created a modular story telling approach to bring this concept to life in an innovative way. We did it by writing nine unique stories that contain four different scenes that were crafted to be interchangeable.
Then, we stitched the scenes together to show all the different “What If” scenarios the RAV4 can help you navigate. In the end, we created around 180 videos that were customized for each viewer’s interests and lifestyle. All for the price of two broadcast spots.
Here’s a handful of :15s
And from the footage we shot, we were able to create bespoke :06s
